Only Human

National Education Campaign: “We’re Only Human” Posters and QR Code

This campaign emanated from research with representatives of the vet industry and collaboration with award-winning marketing company Showpony, and is the first of a three-phase media initiative to alert Australians to the pressures and crisis facing the vet industry.

If you are interested in being part of the campaign by putting up a poster in your place of work, please register below.

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We’re Only Human

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Original Survey

Sophie’s Legacy Survey

Our first campaign was intended for us to gain insight into how we could try to help an industry in crisis.

The survey attracted responses from almost 600 vets and staff in 10 days, many of whom were aged under 35. The respondents fearlessly and frankly outlined the critical issues facing the industry including client abuse, excessive workloads and hours and vet and staff shortages.


Lobbying Key Industry Organisations & Members of Parliament

The Putland family continues to lobby key vet industry organisations including Sustainable Vet Careers; the Australian Veterinary Association, Love your Pets, Flynn’s Walk, Greencross Vets, Vet Partners and the Adelaide University Vet School.

In April, Kate and Garry Putland met South Australian Minister for Primary Industries, Regional Development, Forestry, Hon Clare Scriven to discuss Sophie’s Legacy and outline the crisis facing the industry.

SAAD Podcast

“Sick as a Dog” Podcast - with Caroline Winter

Kate and Garry Putland shared Sophie’s story with journalist Caroline Winter’s as part of her “Sick as a Dog” podcast series outlining the vet industry crisis which is killing the people who care for our animals.

“We’re Only Human”

We have launched a National Education Campaign to honour Sophie and help stem the shocking suicide rate among veterinarians.

The “We’re Only Human” campaign asks pet and animal owners to take the pledge to be kind and respectful and to understand the massive pressures impacting veterinary staff.

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