CATS HAVE NINE LIVES…
ONE
.
Let's work together for your pets.
of veterinarians show signs of burnout.
working in veterinary care have experienced suicidal
thoughts.
CATS HAVE NINE LIVES…
YOUR VET
ONLY HAS
ONE.
Let's work together
for your pets.
of veterinarians show signs of burnout.
working in veterinary care have experienced
suicidal thoughts.
Dr. Sophie Putland was a daughter, a sister, a friend, and a beloved veterinarian, who tragically took her own life in 2021. Her story reminds us of the quiet pressures many veterinary staff carry while caring for our animals every day. As pet owners, the most powerful thing we can offer is kindness. Small moments of patience, understanding and respect help support the people who dedicate their lives to caring for our pets.
Donate
This campaign is already reaching over
people across NSW, with human billboards, stencils and coffee cups driving awareness, plus 3,000 in-clinic posters nationwide.
Mental health in the veterinary industry is in crisis. 4x the rate at which Australian veterinarians take their own lives, compared to the rest of the country. This campaign was co-design by listening, learning and having honest conversations with veterinary professionals around the countries.
Campaign
impressions:
Human billboards, right in the heart of Sydney
Water pressure stencils across Sydney
Coffee cups across NSW
Chalk stencils, reaching Orange, Wollongong & Newcastle
A2 Posters in clinics across Australia
Working Together for Change
Supporting veterinary wellbeing through collaboration and advocacy.
Buddy Pet Insurance Partnership
Buddypetinsurance.com.auBuddy is committed to supporting Sophie's Legacy "save the people who save our animals".
Campaign Partner
Storyfolk.com.auStoryfolk worked closely with the veterinary community to listen, learn, and shape a campaign grounded in lived experience. A portion of this work was delivered pro bono.
If this page has raised something for you, you don't have to carry it alone.
Lifeline: 13 11 14 (24 hours, all Australians)
AVA Veterinary Telephone Counselling: 1300 687 327
(for veterinary professionals and their families)